Work Samples

  • I believe all great design is rooted in building authentic empathy with your audience.

    My skillset includes:

    Interviews, ethnographies, surveys, co-design sessions, facilitations, and cultural & community probes.

  • I believe good strategies should solve audiences’ core challenges and provide clarity for all stakeholders.

    I’ve developed strategies to guide:

    Digital product development, product ecosystem organization, marketing campaigns, brand identity, and public relations.

  • I believe great design should be intuitive, useful, take the system into account, and create long-term positive outcomes.

    I have experience designing:

    Front-end websites and digital platforms, programs and services, museum exhibits, marketing campaign platforms, and brand identities.

SITUSAMC

Redesigning a digital ecosystem to capture new audiences and build a resilient brand

COMMONJANE

Harnessing local civic engagement to protect the environment in the Hudson Valley

JEREMY LIN

Positioning a sports icon for multinational growth

FEDERAL RESERVE BANK, NEW YORK

Designing games that highlight implicit biases in policy making

UNIVERSITY OF HAWAII AT MANOA

Leveraging collaboration to create resilient coral reefs

MUSEUM OF THE MOVING IMAGE

Designing an exhibit to celebrate the culture of Astoria, Queens

BROOKFIELD ASSET MANAGEMENT

Designing a multi-year content marketing plan to amplify ESG activities

DUKE DIVINITY SCHOOL

Creating a brand identity and go-to-market plan to launch a new department